CATELLOO

Sony Inzone M10S

Project

Product launch film for Fnatic, showcasing the Sony INZONE M10S gaming monitor, co-developed by Sony and Fnatic.

Role

Art direction & end-to-end CGI production. Independently handled from client-supplied CAD to final delivery.

Project details

Year
2024
Film duration
65 sec
CGI production time
3.5 weeks
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Creative approach

The challenge was to give the monitor’s minimal black form a distinctive visual language while clearly communicating its key features. I developed bespoke motion graphics in After Effects, integrating custom-animated typography into the CGI as screen content and light projections. Each graphic became part of the scene, explaining the product through the imagery itself.

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VISUAL DIRECTION

The film brings together two distinct brand identities: INZONE’s cutting-edge technology and design, and Fnatic’s fast-paced, performance-driven esports world. The visual direction connects them in a single, high-impact language.

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Production
Art direction and end-to-end CGI production, independently handled from client-supplied CAD to final delivery.

Credits

Fnatic · Sony INZONE M10S
Music — “NO CAP”, Yarin Primak

Services

  • CAD preparation & optimisation
  • Storyboarding & animatic
  • Look development & shading
  • Animation
  • Scene building & lighting
  • Rendering & finishing

Software

Cinema 4D · Octane · DaVinci Resolve · After Effects