CATELLOO

Asimov

Project

A fictional clothing label imagined by humanoid droids in tribute to humanity, presented through digital fashion, character portraits and a launch film.

Role

Art direction & end-to-end CGI production.

Project details

Year
2017
Film duration
60 sec
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CONCEPT

.asimov began in 2017 as a fictional clothing brand created by synthetic minds in honor of humanity. Though they have no need to dress, these artificial beings design garments in memory of the species that gave them life. Conceived years before the current AI boom, the project imagines artificial intelligence as a custodian of human creativity. Fashion becomes an act of remembrance.

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FACELESS

Faceless figures express themselves through shape, color, posture, and light, leaving room for viewers to see themselves in the scene. Beyond the garments, .asimov imagines artificial intelligence carrying human rituals forward through admiration.

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Production
Art direction & end-to-end CGI production.

Credits

Asimov
Music — “What the Pluck”, Decap × THRPY

Services

  • Art direction
  • Full CGI production

Software

Cinema 4D, Marvelous Designer, Substance Painter, DaVinci Resolve