Visual development and art direction for brands, agencies and studios, backed by hands-on CGI production. I can shape the visual language and carry it through the full process, working independently or alongside your team.
CGI Artist & Art Director
Selected work
Selected works
I’m Catello Gragnaniello, an independent CGI Artist and Art Director based in Naples, Italy, working remotely with brands, agencies and studios.
Working in CGI since 2016 and freelance since 2017, I create product visualisations, launch films and digital fashion. I combine visual direction with hands-on production, carrying projects from concepts and storyboards through materials, lighting, animation and final delivery. I work directly with clients or alongside an existing creative team, and bring experience in esports through my work with GIANTX and Fnatic.
Alongside commissioned work, I maintain a personal practice exploring figures, materials and imagined environments.
DOWNLOAD CVSelected experience
IndependentCGI Artist & Art Director · 2017–today
GIANTXLead 3D Artist · 2022–2024
Remote contractor · CGI production for esports, hardware and apparel.
FnaticLead 3D Artist · 2019–2021
Remote contractor · Product imagery, digital apparel and launch content.
Workflow & tools
CGI & finishingCinema 4D · Octane · Unreal Engine · DaVinci Resolve
Digital fashionMarvelous Designer / CLO 3D · Substance Painter · Photoshop
Character workflowsDaz Studio · iClone · MetaHuman
Background
BA in Graphic DesignAcademy of Fine Arts, Naples
LanguagesItalian · native
English · professional
English · professional
Knowledge sharingCharacter-lighting tutorials for NVIDIA Studio.Watch the tutorial ↗
Photoreal product imagery for campaigns, launches and digital platforms. Starting from client-supplied CAD or existing assets, I handle geometry optimisation, materials, lighting and rendering to create detailed stills and animated visuals.
Product launch films developed from concept, storyboards and animatics through animation, rendering and final finishing. I connect creative direction and production in one workflow, keeping the film consistent from the first idea to delivery.
Digital garments, materials and cloth simulation for apparel imagery and films. I translate supplied designs into digital clothing, developing construction, textures, movement and final CGI visuals for launches and campaigns.
I bring art direction and hands-on CGI production into one workflow—from the first concept to final delivery. Working independently keeps communication direct and the visual direction consistent, with the flexibility to collaborate with your team where needed.
Selected clients & brands
SO/PARIS